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Graham Lovelace's avatar

Brilliant analysis and framing Chris.

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Rich Headland's avatar

I wonder what the Bard would made of it all, Chris? (Or indeed of the Bard debacle!) His work has survived many rounds of publishing transformation already.

I’d like to think that quality work will always win out over the publication platform or means of consumption. But we’ve become so obsessed with measuring and monetising attention, and not rewarding the people whose work actually earns it in the first place.

That’s not to knock your analysis, which is spot on. I think invoking Shakespeare just made me wonder why the ‘content’ always feels second fiddle to the wrapper these days.

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Chris Duncan's avatar

Good question Rich.. I think there are different incentives in publishing for circulation / subscription vs publishing for engagement / ad eyeballs. The content becomes more of a means to an end in the latter model. Interesting to think about how the Generative publishers would develop products if they were funded by DTC subs rather than ads or ecommerce models...

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Salvador Lorca 📚 ⭕️'s avatar

Good insight 😃. Can i translate part of this article into Spanish with links to you and a description of your newsletter?

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Chris Duncan's avatar

Si, Salvador...gracias

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Ricky Sutton's avatar

Fantastic insights as always Chris. Always said you were the smart one.

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Chris Duncan's avatar

aw shucks

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